The world's number one sportswear brand, Nike, has accepted our Detox challenge:
today it has officially committed to eliminating all hazardous chemicals
across its entire supply chain, and the entire life-cycle of its
products by 2020. This is a major win for our campaign to protect the
planet’s precious water, and create a toxic-free future.
Nike's announcement comes just five weeks
into our Detox campaign,
which began when we launched the Dirty Laundry report, revealing
commercial links between major clothing brands - including Nike, Puma
and Adidas - and suppliers responsible for releasing hazardous chemicals
into Chinese rivers. We challenged these brands to champion a
toxic-free future by committing to work with their suppliers and remove
these toxic chemicals from their clothes and China’s rivers.
Nike sets a new pace
Puma was first to break away from
the pack, opening up an impressive lead by announcing that it would go
toxic-free. Puma’s commitment to remove all hazardous chemicals from its entire product-portfolio must have left their competitors wondering how
they were going to raise their game. Now Nike and Puma are the front-runners and Adidas is far behind.
Nike also agreed to address the issue of the public's "right to know" by ensuring full transparency about the chemicals being released from its suppliers' factories - read the full statement. The more the public knows about the toxic chemicals spilling out of these factories, the more the pressure to stop them polluting will increase. The importance of this cannot be overstated.
The sportswear giant has also promised to use its influence, knowledge and experience to
bring about widespread elimination of hazardous chemicals from the
clothing industry.
Can
Adidas top that?
By committing to clean up its act, Nike is
showing hints of greatness - but we will be closely monitoring the
company’s implementation plan, due to be published by 18 October. And
just because Nike’s taking the lead, it shouldn’t mean that Adidas or other
clothing companies can simply throw in the towel. The game is still on
and they should be hot on Nike's heels to become champions of a future free from toxic chemicals.
Adidas have a lot of ground to make up.
If they want to be considered contenders, they need to get in the game
by committing to zero discharge and really take charge by developing a
new culture of transparency throughout the clothing industry - helping
others stop the release of hazardous chemicals currently used during
manufacture.
It's
like Green My Apple again
The driving force
behind the Detox campaign comes from a year-long investigation into the
textile industry's water pollution problem in China, where vital
research helped us to connect the dots and link hazardous chemicals and
their impacts in waterways like the Yangtze and Pearl River deltas to
textile factories and international clothing brands.
Of these brands, one group stood out as the
most likely to become champions in cleaning up their act: leading sports
clothing companies like Nike and Adidas. Not only do they like to market
themselves as leaders and innovators, they also have the size and
influence to work with their suppliers to eliminate the use and release
of these hazardous chemicals from the entire supply chain.
The enormous task of changing the toxic
practices of an entire industry can be extremely daunting, . so, we went
in search of a potential leader with the will to change itself and the
influence to change others. Much as we did during our Green My Apple campaign a few years ago, it was vital to engage with
innovative and proactive industry leaders - the sort of companies who
are willing to put their slogans into action and demonstrate
that "impossible is nothing".
Bearing
witness works
The Detox campaign kicked off when our mysterious XM3N mannequins finally revealed their mission to clean up China’s rivers. Their message was spread by our
video– watched and shared by 100s of 1000s of Greenpeace
supporters and sports lovers all over the world.
Then people really
started to get involved and the game was well and truly on. Actions from Argentina
to the Netherlands and Spain– including a world
wide striptease– made sure the world’s biggest brands couldn’t ignore the
challenge.
Further pressure to
perform was piled on by world’s media as the story ran far and wide,
from New York to China
and Brazil
to the UK. In Hong Kong, our exhibit
helped bring the message to the street where passers-by took a moment to
put their demands for Detox in writing.
More than 50,000 people signed our petition
to the CEOs of Nike and Adidas, many thousands of people tweeted and
shared the campaign social networks and blogs, submitted logo designs,
or campaign ideas.
There’s still a long
way to go, but we’re getting there. Adidas have a tough act to follow,
and everybody’s watching.
Take action
Please share this story today, to remind
people that pressure works, together we can win, and that there's
hope for a clean, toxic-free future. Click the buttons in the box to the left, and the 1+ button or Tumblr below:
Share on TumblrFind out more about Greenpeace's work on toxics
and our Detox campaign:
>> Create a revolution in your wardrobe - part two
>> Create a revolution in your wardrobe - part one
>> Puma leaps ahead of Nike and Adidas in Detox Challenge
>> From
China's Toxics team: Fishing Near An Emissions Pipe
>> From
our China team: how to lose a foot on fieldwork
>> Nike & Adidas: time to Detox the world’s water
>> Hidden
Consequences: The unseen price of water pollution